During one of my recent LIVE webcast, I asked J. Richard
Byrd, founder of The ChurchBrand Architects,“what exactly is social media?” He
stated that, “social media is a platform used to connect with other people.” As
our conversation progressed, the thought came, if that is the case then, the
saints must be exactly where the people are.
Matthew 28: 18-20 (NIV) says, 18 Then Jesus came to them and
said, “All authority in heaven and on earth has been given to me. 19 Therefore go and make disciples of all
nations, baptizing them in the name of the Father and of the Son and of
the Holy Spirit, 20 and teaching them
to obey everything I have commanded you. And surely I am with you
always, to the very end of the age.” (Emphasis added…)
The fact of the matter is millions of people are using
social media. Many of those people “may” never step foot in your church, but I
believe you are still obligated to reach them with the Gospel. I would like to
present to you seven reasons why you must be fully engaged in Social Media.
1. People
are looking for the “Good News”. Humanity’s soul has a void and only God can
fill that void. People are trying to substitute that void by engaging in things
that distract their mind. Social media is one of those things. Engage yourself
in social media by sharing your day to day journey on how God is bringing you
true peace, joy and happiness.
2. Lost
souls are thirsty for inspiration and encouragement. People are trying to find
satisfaction in a myriad ways: pictures, video, audio and the written text. You
can be a conduit to provide content to help them drink from the Living Well of
eternal nourishment; Jesus Christ!
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3. People
are talking! They are posting status messages, comments, pictures and videos
about their struggles, issues and everyday life. You can be there to provide
enlightenment and to direct those to the true source of their strength when
life seems stormy and uncertain.
4. People
really do long for human connection. Even though people may initially connect
through a social network, eventually they may want to connect in person. If you
are marketing and promoting actual events people will want to come. They may
not readily want to come to a church service at first, but they might attend a
concert, workshop, seminar or conference that provides solutions to problems
they have been talking about in social media.
5. People
have changed their hangout location. Our message of Jesus Christ has not
changed, but the methods of communicating the message should. Your neighbors
may dodge your knock at the door, but they will rarely ignore your message if
they are connected with you through social media.
6. It is not
cost effective to spend your entire outreach budget on traditional forms of
media. More and more people are getting their news and current events from
social media. Since people are looking at news feeds and trending topics on
social media, be there to provide content that captures their eye and engage
their heart.
7. Do it
today. Each day more and more people are feeling like they are losing hope. As
a believer, you have the answer; Jesus. There is no time to waste. The time is
NOW. Become social and use the new forms of media to share God’s Love for ALL
humanity!
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We are positioned in one of the most unprecedented times in
human history. We have the ability to reach more people in less time with fewer
resources than our fore fathers. You no
longer have to have a “mega ministry to reach the masses”. With the stroke of a
few keys on your keyboard, an audio upload to a podcast or a video upload to
video sharing site, you can communicate a message of hope, love and
encouragement that many people so desperately need. In closing, there is a
great opportunity for you to reach a lost generation. Get
plugged in, share a status, tweet, send a video; connect with somebody and share the Good News.
Through the power of media, Larry W. Robinson has created an
unparalleled connection with people around the world. Larry has informed
inspired and ignited listeners and viewers globally. His achievements as an
international media personality have established him as one of the most notable
and inspirational public figures today. Visit www.larrywrobinson.com to connect
with Larry today.
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